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RealNetworks Buys Macrovision's Trymedia Division

Casual game company RealNetworks has announced that it has acquired substantially all of the assets of Macrovision's Trymedia division, which works with several major sites in syndicating online distribution of video games.
Casual game company RealNetworks has announced that it has acquired substantially all of the assets of Macrovision's Trymedia division, which works with several major sites in syndicating online distribution of video games. According to a statement from RealNetworks: "This acquisition is part of Real's strategy to build reach through syndicated distribution partnerships, and follows its acquisition of New York-based Game Trust last year and a strategic partnership with Amsterdam-based The Spill Group announced earlier this month." With more than 250 partners including AOL and Yahoo!, Telstra, IGN and T-Online, Trymedia provides syndication and commerce solutions that enable portals, online retailers and game developers to securely distribute PC games through physical and digital channels. Financial terms of the transaction, which is expected to close later this quarter, are not being disclosed at this time. "This acquisition doubles the scale of our syndication business and we are incredibly excited to welcome the Trymedia team," said Harold Zeitz, senior vice president of RealGames. "Trymedia has been a leader in the digital distribution space, so together we have a full portfolio of syndication services that we can offer partners."

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