In-game advertising firm Double Fusion announced that it has introduced full support for Flash video with synchronized audio to its software toolkit, allowing game publishers to offer advertisers the opportunity to run video advertisements in games using the Flash video format.
The support of Flash video with synchronized audio provides another advertising option for companies looking to deploy video advertising in their games, which on average yields two to three times the revenue of static ads. Publishers and developers can utilize this new tool to increase their advertising revenues or to achieve the same revenues with fewer placements by enabling higher-value ads.
In addition to advertisers being able to use the same video format that they already produce for content on the internet, the new technology also provides for standalone Flash audio ads, allowing advertisers to leverage their recognizable audio elements and sound cues within games even without a visual component.
“Double Fusion's technology leadership enables the creative potential of the in-game medium, which in turn increases the revenue opportunities for each and every game publisher and developer,” said Elie Wurtman, chairman and CEO. “Our advertising customers and their agencies asked for support for their preferred video format, and alone of the companies in the field we were able to deliver.”
Double Fusion's newly enhanced in-game advertising offering is part of the standard suite of tools provided at no cost to all qualified developers and publishers of games and 3D environments. Double Fusion's lineup of publisher partners includes close to a dozen worldwide, including Midway, THQ and leading publishers in the Asian market.