Network middleware provider, Dublin-headquartered DemonWare announced the release of its Lobby Advertising solution for game publishers and studios. The new software will allow for personalized ad content to be delivered directly into the lobby where users gather and wait to join a multiplayer game, thus enabling publishers to generate advertising revenue from every game, irrespective of genre.
DemonWare is best known for its Matchmaking+ and Netcode development suites. Current DemonWare technologies include peer-to-peer and client server support, NAT/Firewall traversal, voice communication, and the ability to integrate features at the beginning or end of software development.
“DemonWare’s Lobby Advertising solves the problem of suitability for in-game advertising”, said Chris Kingsley, CEO of leading games studio, Rebellion. “By combining their Lobby Service with an advertising solution, they’ve created an incredibly useful product that we can use in any multiplayer title”, he added.
“The Lobby Advertising product is fantastic for publishers and studios as it allows trackable advertising to be placed in the game Lobby in every multiplayer title, no matter what the genre”, said Dylan Collins, DemonWare CEO. He added, “By matching the industry’s favorite Lobby service with a complete advertising package, we can provide even greater value for our customers with this one-stop solution”.