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Today's GDC Radio lecture comes from our
extensive archive of Game Developers Conference recordings. This week's recorded lecture, "Big Brands, Small Screens," comes from GDC Mobile 2006, and is a talk on bringing popular brands (both from console/PC games and other media such as film and TV) into the mobile games space.
An extract from the official panel abstract follows:
"From classic arcade titles like PAC-MAN to the always popular TETRIS, branded mobile games are starting to become more everpresent on the carriers' respective top ten lists. Even Hollywood properties like Wheel of Fortune, Spider-Man, and Batman Begins are starting to show that well-made titles matched with big brands equal a lot of revenue for everyone involved. This session seeks to highlight the main advantages and disadvantages of working with big brands for mobile games."
You can now
download the 'Big Brands, Small Screens' lecture (.MP3, 49 minutes, 11.2 MB).
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