Sony's new online sales arm is slated to come to life as a new company on February 1. Sony Computer Entertainment will be footing the entire bill for the new concern, providing of the $4.5 million dollars in capitalization for Playstation.com Japan. The company will start its service in mid February selling Playstation software and parts and will eventually offer Playstation 2 sales. The new firm will be a key part of Sony's strategy to distribute software, music, and movies via Playstation 2.