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Playfish Opens New San Francisco Studio

Burgeoning social game developer Playfish has added a fifth studio to its portfolio, its second establishment in the city of San Francisco, to focus on original social games for Facebook, MySpace, Bebo, iPhone and Android.
Social game developer Playfish has added a fifth studio to its portfolio, its second establishment in the city of San Francisco. The new development office will be focused on original social games for Facebook, MySpace, Bebo, iPhone and Android. Founded in 2007, the venture capital-backed Playfish has had a business development office in San Francisco in 2008, and also has development studios in London, San Francisco, Beijing and Tromso, Norway. It's had breakout success with its social network games Pet Society, Word Challenge and more recently, Country Story, among others, and claims over 135 million installs of its games in total across social and mobile platforms. It says it has 50 million monthly active users across all nine of its titles, who altogether play over 1 billion sessions per month. The company says it now wants to hire more Bay Area talent in the programming, art and engineering disciplines to "bolster its leadership position" in the social gaming sector. "Playfish and the Bay Area are both known for their cultures of excellence, attracting the best and brightest talent and a San Francisco studio enables us to benefit from the region’s skilled workforce," says Playfish CEO and co-founder Kristian Segerstrale, CEO and Co-founder of Playfish. "Through our new team in San Francisco we plan to extend Playfish’s creative and collaborative culture and find new sources of inspiration in our mission to change the way the world plays games."

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