As part of an effort to draw attention to it's new line of budget game titles, dubbed the Platinum Series, Eidos will subject model Lara Weller to coat of metallic platinum paint. Weller is the model who portrays
Tomb Raider star Lara Croft, and the coat of paint is Eidos' way of letting the public know that
Tomb Raider will be part of the new under $20 pricing scheme. The painting will take place as part of a live web cast on Thursday, February 3 at 12:30 GMT.