Social media/gaming ad company Offerpal Media released Offerpal Surveys, a monetization platform enabling game developers and social publishers to reward players with virtual currency for their online products in exchange for filling out surveys
Developers and publishers can currently choose from more than 1,000 survey offers available in over 50 countries from market research firms like Nielsen NetRatings, Comscore, and others. The company's sales staff plan to regularly add new offers through the platform, too.
Offerpal previously provided similar options through its I-Frame product, but Surveys is a standalone module with several additions, like a "Survey of the Day" feature. Users have completed more than five million surveys through the company's services already, paying out almost $12 million to publishers with the survey completions.
"Surveys are among the most popular offers we have, and they’ve always been an important part of our offer mix because they provide consumers with a simple, free way to earn virtual currency or digital goods,” says Offerpal founder and CEO Anu Shukla. "Offerpal Surveys is our new standalone product, and with it, game developers who want to focus exclusively on surveys can easily implement it and start making money in a matter of minutes."