Casual gaming company Oberon Media has launched Blaze, a global distribution platform for social games, downloadable casual titles, and mobile releases that reaches some 50 million social/casual players monthly.
The platform delivers titles across a network of more than 150 partner sites around the world, and is designed to help social game developers reach a new audience of casual game players, while also allowing casual game players to find their favorite social titles displayed side-by-side with the casual releases they're used to.
Oberon's Blaze SDK enables developers to publish their games once and send them out to its network within days. The company's initial social game developer partners so far include Playdom, Evermore Media, Playrix, MetroGames, Backstage, Gogii, Slingo, i-Jet Media, and Nimbus Games.
The platform allows studios to integrate several social features such as sharing or recommending games, sending free trial time as a gift, becoming fans of a game, earning achievements, challenging friends, and seeing what friends are playing.
"With the launch of Blaze, Oberon’s game-changing platform can provide huge benefits to game developers, our partners, and consumers," says Oberon's chief strategy officer Ofer Leidner.
He continues, "Developers enjoy easy integration to a network of tens of millions of new players. Our partners gain access to an exciting array of games that use social integration to generate traffic and increase revenue. And consumers are able to access all their favorite social and casual games in one place. It’s a win, win, win solution for everyone."