NPD: October Sales Up 18% As Wii, Fable II Top Charts

The U.S. video game industry saw total year-over-year growth of 18 percent in October to $1.31 billion in sales, with the Wii selling a massive 800,000 units and Fable II and Fallout 3 topping game charts, according to the latest monthly sal
The United States video game industry saw total year-over-year growth of 18 percent in October to $1.31 billion in sales, apparently shouldering the broader economic storm, according to the latest monthly sales data from tracking firm NPD. October software sales grew 35 percent to $696.79 million, significantly outpacing some analyst estimates and heavily contributing to the overall growth, while hardware sales were only marginally up, gaining 5 percent to $494.74 million. As usual, Nintendo's two current hardware platforms took the top hardware slot -- and while most platforms stayed in roughly the same sales ballpark as last month, Wii sales jumped well over 100,000 units to 803,000 units. Meanwhile, Microsoft missed its claimed two-to-one sales dominance over the PS3, but only by a slim 9,000 units, with the Xbox 360 at 371,000 and the PlayStation at 190,000 units sold. This month's hardware sales chart is as follows: Wii - 803,000 Nintendo DS - 491,000 Xbox 360 - 371,000 PSP - 193,000 PlayStation 3 - 190,000 PlayStation 2 - 136,000 On the software side, Lionhead and Microsoft's Xbox 360 exclusive Fable II took the lead, despite only being on the market for a small part of the month -- it launched on October 21st. In addition, the Xbox 360 version of Fallout 3 slid into third after an even smaller period on shelves -- it debuted October 28th. Nintendo's first-party stalwarts held their positions, and SOCOM and LittleBigPlanet were the two PlayStation 3 titles lower down in the top 10. The full top 10 NPD-tracked game chart for October 2008 is as follows: 1. Fable II (Xbox 360, Microsoft) - 790,000 2. Wii Fit (Wii, Nintendo) - 487,000 3. Fallout 3 (Xbox 360, Bethesda) - 375,000 4. Mario Kart Wii (Wii, Nintendo) - 290,000 5. Wii Play w/ Wii remote (Wii, Nintendo) - 282,000 6. Saints Row 2 (Xbox 360, THQ) - 270,000 7. SOCOM: U.S. Navy Seals Confrontation (PS3, Sony) - 231,000 8. LittleBigPlanet (PS3, Sony) - 215,000 9. NBA 2K9 (Xbox 360, Take-Two) - 202,000 10. Dead Space (Xbox 360) - EA - 193,000 Gamasutra will have more commentary and analysis from this month's NPD results over the next few days.

Latest Jobs


Hybrid, Cambridge, MA or Chicago, IL
Quality Assurance Lead

Bladework games

Remote (United States)
Senior Gameplay Engineer

High Fidelity, Inc.

Game Interaction Designer

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
Producer - Games & Websites
More Jobs   


Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more