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NPD: Game Consoles More Popular Than Music Devices With Kids

A new study by The NPD Group suggests that video games are more popular with U.S. children than music devices -- 85 percent of the kids surveyed use game consoles, while only 60 percent reported using portable digital media players.
A new study by The NPD Group suggests that video games are more popular with U.S. children than music devices. According to its Kids & Digital Content III report, which polled 3,605 children ages 2-14 who use electronic devices, 85 percent of the kids said they use game consoles, while only 60 percent reported using portable digital audio players. One-third said they watch videos such as movies and online video clips on laptops or other electronic devices, and 22 percent responded that they download ringtones on their cell phones. Video game console usage has been increasing due to 9-14 year olds playing games more, and also due to more girls using consoles. 57 percent of girls said they play games in the 2008 survey, compared to 50 percent in 2006. "Although the most dramatic increase in usage of these devices happens at about age 9, playing games appears to be an activity that first engages young kids with the digital world," says The NPD Group analyst Anita Frazier. "Our study finds that 82 percent of kids ages 2-to-5 play games on one or more of the devices surveyed."

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