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Nintendo Study Finds Older Gen Want Tech Gifts

A new study released by market research firm Harris Interactive as commissioned by publisher Nintendo of America has found that over half of both grandparents and baby bo...
A new study released by market research firm Harris Interactive as commissioned by publisher Nintendo of America has found that over half of both grandparents and baby boomers would 'love to receive a technology product' this holiday season. The Harris poll, taken from a sample of over 1000 consumers over the age of 18, found that 52 percent of grandparents and 68 percent of baby boobers were looking forward to receiving a technology product as a gift. 27 percent and 34 percent of that group respectively added that their desire to receive a portable gaming system, such as, Nintendo says in their press release, a Nintendo DS Lite. Nintendo adds that its DS Lite with its hit Brain Training game was a success at the recent "[email protected]+" expo put on by the AARP, and that it attracted grandparents to New York's Nintendo World for its 'Grandparents' Day battle of the brains,' a sign, it says that it's continuing to reach to new gaming audiences. Pointing to recent ESA poll results that noted 25 percent of gamers were over the age of 50, Nintendo of America's senior VP or marketing George Harrison said, "These results confirm that even as folks get older, they still want the same cool tech toys as everyone else."

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