Nintendo of America officials have announced a marketing partnership with national theme park chain Six Flags which named the Wii as the Official Gaming Console of Six Flags amusement parks.
As part of this new agreement, Nintendo will introduce complimentary Wii video game stations throughout select Six Flags amusement parks. In addition, the companies will collaborate on marketing initiatives, including a national sweepstakes promotion for Six Flags on Nintendo's official website
The Wii officially launched in North America on November 19, and the most recent statistics
released by NPD found that the console sold through over 1 million units in the 44 days between its U.S launch and the close of 2006. Nintendo has also remained steadfast in its plan to ship 6 million units of the Wii console worldwide before the end of the fiscal year March 31st, 2007.
“This agreement with Nintendo enables us to partner with a company, and a product, that has major relevance in the lives of today's families,” commented Mark Shapiro, Six Flags president and CEO. “When this audience is not in our parks, more often than not they are at home playing video games - and now they can do both in one place as we continue to build Six Flags into a supermarket of entertainment.”
Nintendo's Perrin Kaplan added: “We look forward to continuing to build the Wii's leadership position in video gaming by making the system available to millions of guests who visit Six Flags every year. The Wii system is dedicated to reaching a broad audience, and we look forward to sharing the ultimate gaming system with Six Flags guests beginning in 2007.”