Nintendo has released initial and extremely positive sales figures on the North American launch of its DS handheld title Nintendogs
, which lets owners train and care for lifelike puppies using the DS system's touch screen and microphone.
According to the Japanese-headquartered company, the game has racked up sales of an impressive quarter of a million units in its first week of American availability - according to Nintendo, "the best-selling new game franchise ever for a portable system."
Nintendo also noted that retailers are reporting that Nintendogs
, which came in three varieties, each highlighting a different selection of initially available puppies, has sold out in numerous locations across the country, something that might currently be restricting further sales, and a fact borne out by anecdotal evidence from retail stores in America.
Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing, commented, particularly referencing the current battle with Sony's PSP handheld: "Nearly 15 percent of all DS owners bought Nintendogs in just a week, a virtually unprecedented adoption rate for any title on an established system. And it's also helping sell new DS hardware. Coupled with a price drop to $129.99, retailers are reporting DS sales up between one and a half and three times previous levels, and last week DS comfortably outsold our portable competitors."