2 min read

Nintendo Partners With American Heart Association

As research finds that around 70 percent of Americans get no regular physical activity, Nintendo and the American Heart Association have partnered to bring games to the forefront of healthy living.
As Americans' lifestyles become ever more sedentary, Nintendo of America and the American Heart Association have partnered to show how video games can help raise physical activity, the companies said Monday. The partnership will place American Heart Association logos on packaging for Nintendo's Wii Sports Resort, Wii Fit and the Wii system itself beginning this summer. The two parties also worked together to launch the website The Nintendo Wii's motion-sensing technology has enabled gameplay that's more physically active than traditional console gaming, the American Heart Association recognized. "Our two organizations come from different worlds, but we share a common goal," said Clyde Yancy, M.D., president of the American Heart Association. He said that his organization's research shows that almost 70 percent of Americans are getting no regular physical activity. A 2009 poll from the Institute for Medicine and Public Health also found that Americans spend an average of eight hours a day sitting down. "As an organization we are looking for ways to change this," Yancy added. The partnership is encouraging people to "Get Informed, Get Empowered, Get Active." Aside from branding on retail packaging, Nintendo and the American Heart Association will convene a summit of representatives from an array of backgrounds including science, health care, research, physical activity, fitness and video gaming. The group will explore new ways to work together to encourage more physical activity. The American Heart Association separately recognized Nintendo of America as a Start! Fit-Friendly Company, a label employers earn by going "above and beyond" employees' health and wellness needs in the workplace.

Latest Jobs


Lakewood, Colorado
Release Manager


Remote OR Amsterdam, Netherlands
Network Programmer

McKinney, Texas
Associate Game Producer

Remedy Entertainment

Helsinki Metropolitan Area, Finland
Rigging Artist
More Jobs   


Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter


Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more