informa
1 min read
article

Nintendo: No More Wii Price Cuts This Year

No more Wii price cuts are coming this holiday, says Nintendo of America president Reggie Fils-Aime, who's banking on the company's software lineup to "motivate the consumer."
Nintendo is relying largely on its holiday software lineup to drive Wii sales -- which means there will be no more price cuts for its console, says Nintendo of America president Reggie Fils-Aime. "If you give the consumer great value in terms of what they get for what they pay, they're willing to spend," Fils-Aime said in a television interview with CNBC "And we say that based on the experience of launching the Nintendo DSi this past April, and we've already sold 2.2 million units." When asked about further price cuts for Wii this season, Fils-Aime left no room for speculation: "Absolutely not," he said, listing Wii Fit Plus, New Super Mario Bros and Zelda: Spirit Tracks for DS as part of a software lineup he's confident will draw consumers to the Nintendo brand. "As long as we have this great drumbeat of new software, we'll be able to motivate the consumer," he said. Even price-conscious ones -- "The way we define value is what you get for what you pay," he added. "Certainly with Wii, with the $50 price drop you're getting a lot more value."

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more