Nintendo has expanded its promotional partnership with pop star Beyonce Knowles, who will contribute downloadable real-world designs from her Dereon clothing line to Nintendo's Style Savvy
The game, which launched in November 2009, lets players manage their own virtual fashion boutiques, and Beyonce is apparently a fan: "I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Dereon designs added to the mix," she says.
During 2009, Beyonce appeared in a television ad campaign for Nintendo's music title Rhythm Heaven
that showed her practicing her skills at the game with a young relative. She'll now appear in two new spots for Style Savvy
which will air on the kid-friendly Nickelodeon channel around the popular Kids' Choice Awards.
Says Nintendo: "Beyonce’s upcoming promotional efforts and downloadable Dereon designs are set to sustain the game’s momentum well into 2010."