Video Gamers League announced today that mobile game developer and publisher I-Play has been signed as the exclusive mobile gaming partner for the company's "Midnight Gaming Championship."
As part of the partnership, I-Play will power the mobile marketing and short code initiatives on behalf of MGL's sponsors - Time Warner Cable, Best Buy, Red Octane, GameZnFlix, Punchbutton and Coca Cola. Short codes will also provide specific tournament information.
“I-play is a company with a reputation for publishing the best mobile games and executing cutting-edge mobile marketing campaigns,” said Jerome Elenez, McDonald’s marketing director, Greater Southwest Region “Their leadership in this industry makes them a key alliance for launching the 'Midnight Gaming Championship' tournaments.”
The "Midnight Gaming Championship" is a series of late-night Saturday gaming tournaments taking place in and around the Dallas, TX area. Available games for this season's competition are Tekken 5
, Guitar Hero
, and NCAA 07 Football
The championship is scheduled to take place November 18th, 2006. Three grand prizes will be awarded, and include $500 cash, a $1000 Best Buy gift card, a Sony PSP, a Xbox 360, a Guitar Hero
guitar signed by the Red Octane team, and other goodies.