Mobile: Hands-On Offers '$25,000 Reasons to Play'

Hands-On Mobile has announced a major new online, the $25,000 Reasons to Play promotion. Consumers who purchase any one of four Hands-On Mobile games - World Poker Tour: Texas Hold Em, Monopoly Tycoon, Connect Four, or Lego World Soccer, starting now through November 30, will be automatically entered to win the grand prize of $25,000, two first prizes of $5,000 or 25 second prizes of free premium cell phones. Hands-On Mobile is partnering with Shockwave.com to target consumers for the promotion. The sweepstakes will be promoted at Shockwave.com and AddictingGames.com in various high profile ad units in addition to placements designed to support Shockwave.com's new mobile store. Additionally, Hands-On has set up a special website for consumers who wish to purchase one of the four games (http://www.handson.com/25kreasonstoplay). "The holidays are fast-approaching! Cash is tight. What better way to help consumers enjoy the season than offering them the chance to win $25,000 playing the games they love?," said Paul Baldwin, Vice President of Marketing, Hands-On Mobile. "We're committed to maintaining our leadership position in the mobile entertainment publishing space by continuing to offer consumers high-quality entertainment while supporting our games with fun and innovative direct marketing approaches."