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Midway Opens New German Subsidiary

Officials from Midway Games have announced that the company has expanded its international operations with the formation of a new subsidiary, Midway Games GmbH and the op...
Officials from Midway Games have announced that the company has expanded its international operations with the formation of a new subsidiary, Midway Games GmbH and the opening of a new office in Munich, Germany. The new subsidiary will be responsible for all of Midway’s sales, marketing and distribution in Germany and will be headed up by industry veteran, Uwe Fuerstenberg. "Growth in the European territories is a major initiative for Midway," said David F. Zucker, president and CEO of Midway. "This expansion into Germany will allow Midway to continue its strategy of becoming one of the industry's top publishers." "Germany is a key European territory for Midway, and one we're keen to improve our market share within," said Tony Adams, managing director for Midway Games Ltd. in London. "We consider ourselves very fortunate to have a seasoned industry veteran like Uwe Fuerstenberg running this new operation, and look forward to his future contribution." The first new product release from Midway Games GmbH will be Shadow Hearts: Covenant on March 11th for the PlayStation 2. Since the PC market is particularly strong in Germany though Midway’s new interest in that format does seem to signify an opportune movement for the company to open a dedicated German HQ.

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