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Microsoft Europe: “No Need” For 360 Price Cut

Microsoft’s regional EMEA vice president for the company’s home and entertainment division has stated that there is no need to cut the price of the Xbox 360 in Europe, amid rumors of a drop just prior to the March 23rd PlayStation 3 launch.
Microsoft’s regional EMEA vice president for the company’s home and entertainment division has stated that there is no need to cut the price of the Xbox 360 in Europe, amid rumors of a drop just prior to the PlayStation 3 launch on March 23rd. Speaking to British trade paper MCV, Chris Lewis commented that, “There are no plans. We’re offering outstanding value and choice – especially when you compare us to our soon-to-be competitor.” When considering a price cut, Lewis indicated that the company considers three main factors: “the historical seasonality of sales during the period, the pricing of the product and inventory levels that we have already sold to retailers”. Not missing an opportunity to disparage Sony’s delayed launch, Lewis added: “I’ve given up trying to keep up with what Sony is announcing or not announcing. Sony will launch and sell out their limited quantities. And consumers will try to figure out if the addition of unproven technology is worth the £200 ($391) premium over Xbox 360." Also in the interview, Lewis claimed that a successful Christmas sales period had seen PAL shipments, including Europe and Australasia, reach a total of 3.1 million units. Lewis refrained from revealing a specific PAL estimate for the second half of the company’s fiscal year. “We are taking a more cautious view of the market and our second half revenue, and console guidance reflects this”, he said.

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