The upcoming MI6 game marketing conference in San Francisco has confirmed an array of new speakers and sessions, including NPD analyst Anita Frazier on social gaming, and 2K marketing executives Tom Bass and Matt Gorman on BioShock 2
's successful campaign.
Presenting alongside Frazier in "The Impact and Monetization of Social Gaming" will be Odyssey LP managing director Erik Whiteford and OTX Research director Nick Williams. The research-focused trio will discuss this rapidly-evolving segment of the game industry, particularly how it relates to marketing.
In "The Full Story Behind BioShock 2
: A Case Study," Bass and Gorman promise a "tell-all" about the high-budget -- and "highly-successful" -- launch of 2K Marin's anticipated sequel, addressing both the creative and strategic elements of the campaign.
Other presenters confirmed for MI6 2010 include Ubisoft marketing SVP Tony Key, Contagious deputy editor Jess Greenwood, OMD's U.S. CEO Alan Cohen, and Digital Domain commercials division president Ed Ulbrich.
MI6 2010, the fifth annual incarnation of the event, will take place April 1 at San Francisco's Grand Hyatt hotel. More information about the conference and its sessions is available at its official website