The winners of the of the fourth annual MCV Industry Excellence Awards have been announced at a special awards ceremony last night in London, with Nintendo scooping the largest number of awards and Sony gaining the Grand Prix award in recognition of commercial success, innovation and business management.
"The UK games industry is at the very cutting edge of gaming as well as being a commercial success with a worth to the UK economy of around £2 billion each year. We lead the world at marketing, retail, development and media within the sector. This year's winners should be very proud," commented Stuart Dinsey, publisher of trade paper MCV and managing director of Intent Media. "And with around 600 people in attendance, what a night! We're looking forward to next year's event already."
The awards were organized into three blocks for retail, people & industry and marketing, with the full list of winners as follows:
RETAIL
Independent Retailer -
ePlay
Entertainment Retailer -
GameStation
General Retailer -
Argos
Online Experience -
Play.com
Most Improved Retailer -
HMV
Retail Buying Team -
EUK
PEOPLE & INDUSTRY
PR Team -
Nintendo
Sales Team -
THQ
UK Development Team -
Bizarre Creations
Magazine Team -
Edge
Distribution Team -
Centresoft
Newcomer -
Buena Vista Games
Unsung Hero -
SCI
Most Improved Company -
THQ
MARKETING
New Games Brand -
Nintendogs (Nintendo)
Trade Marketing -
Microsoft (Xbox 360)
TV Campaign -
Nintendo DS (Nintendo)
Games Brand -
Pro Evolution Soccer (Konami)
Games Publisher -
Electronic Arts
Marketing Team -
Nintendo
Grand Prix Award -
Sony Computer Entertainment
