UK games industry trade magazine MCV has held its 2005 MCV Excellence Awards, Industry Excellence Awards in London, honoring the industry, retail, and marketing parts of the UK video game business.
Launched in 2003, the awards aim to "acknowledge the innovation and creativity of the people and campaigns that drive the computer and video games industry."
The winners of the 2005 MCV Excellence Awards are as follows:
People & Industry Awards:
PR Team: Microsoft
Magazine Team: GamesTM
UK Development Team: Rockstar North
Distribution Team: Centresoft
Sales Team: Activision
Games Industry Newcomer: Hip Interactive
Unsung Hero: ELSPA/Barrington Harvey (
Manhunt)
Most Improved Company: Sega
Retail Awards:
Independent Retailer: The Software Store
Retail Buying Team:GAME
Online Retailer: Amazon
General Retailer: HMV
Most Improved Retailer: Tesco
Specialist Retailer: Gamestation
Marketing Awards:
New Games Brand: Nintendo DS
Games Brand:
Grand Theft Auto
TV Campaign: PlayStation
Trade Marketing Team: Nintendo
Marketing Team: Activision
Grand Prix Award: Nintendo
Stuart Dinsey, managing director of Intent Media, which publishes trade weekly MCV, as well as monthly magazine Develop, commented: "These were hotly-contested accolades, with over 100 industry judges polled across 20 categories... Our congratulations go out to all finalists and winners."
