informa
/
1 MIN READ
News

Massive, Webzen Sign For Huxley, APB In-Game Ads

Microsoft-owned in-game advertising firm Massive Incorporated has partnered with Korea-headquartered game publisher Webzen to include in-game advertising in two of the pu...
Microsoft-owned in-game advertising firm Massive Incorporated has partnered with Korea-headquartered game publisher Webzen to include in-game advertising in two of the publisher's upcoming multi-player online games (MMOGs). The agreement marks Massive's entry in the Asian market, and Webzen's first games to feature in-game advertising. Games included in the deal are the upcoming PC versions of the massively multi-player online first-person shooter (MMOFPS) Huxley and the urban action MMOG All Points Bulletin. Both games are slated for worldwide release and will include in-game advertising in each territory. Slated for release in 2007, Huxley is built upon Epic's Unreal Engine 3 and Webzen's proprietary networking technology, to create a twitch action gaming experience that will apparently support up to 5,000 players in the same world, according to its creators. The Real Time Worlds and David Jones (Grand Theft Auto)-created urban action MMOG All Points Bulletin involves two main factions, one law abiding, the other not, fighting over a series of online cities. APB is planned for a 2008 release. "Massive's network represents the best global content in the industry, ever more so with the inclusion of Webzen's award-winning games," said Nicholas Longano, President of New Media for Massive. "We're thrilled to work with Webzen to bring dynamic in-game advertising to the Asian market for the first time."

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Anne Arundel Community College

Arnold, MD, USA
1.30.23
Instructor/Assistant Professor, Game Art

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more