Officials from online developer Massive Incorporated have announced that the company has raised $5.5 million in additional funding in an oversubscribed series B financing round. The largest new financer was Draper Fisher Jurvetson Gotham, followed by RRE Ventures and existing investors Tobat Capital and Newlight Associates.
The additional funding will aid the company’s planned October launch of its dynamic video game advertising network, which aims to allow advertisers to serve dynamic real-time ads into games.
The company anticipates the ability to serve dynamic advertising on about ten titles at launch, including those from prominent publishers such as Konami and Ubisoft.
Source: PR Newswire