Live Gamer, which works with publishers to serve player-to-player microtransactions in online games, has acquired Korean microtransactions company N-Cash, and will add its platform to its offering.
According to Live Gamer, the deal means the company now has a complete e-commerce solution for publishers, offering multiple integration options. The company asserts its advantage lies in being able to provide several services on its own that would normally require a few different partnerships.
The company offers support to companies launching real money transaction platforms within their games and aims to help games generate higher average revenues per users, improved conversion rates and player-to-player trading.
The Asian microtransactions market is up to over $4 billion a year, according to Live Gamer, and growing at a rate of almost 30 percent per year. Says chairman and CEO Mitchell Davis: "With N-Cash, we’ve acquired a secure, scalable and proven commerce platform which has completed 150 million micro-transactions and is currently handling 56 million registered users."
N-Cash's platform has been integrated into more than 100 different titles on five continents, according to the company, and the company says it has experience scaling solutions to growing titles.
"Our publishing partners want one comprehensive, yet modular, platform," adds Davis. 'With this acquisition, we will be able to deliver just that."
N-Cash president David Seo continues in his role, to work closely with newly-appointed CEO Joon Seog Park -- formerly of Microsoft Korea. Together, they'll work on expanding the company's presence within Korea. Terms of the financial agreement were not disclosed.