informa
/
PC
News

Kotick: Guitar Hero Song Creator Might Be Our 'Newest Subscription Opportunity'

Activision Blizzard says its stable subscription revenue base from WoW "gives us advantages" against its competitors -- and CEO Bobby Kotick hints that the early success of Guitar Hero: World Tour's song creator could create a new subscripti
Having gained a stable subscription revenue base from World of Warcraft, Activision Blizzard may look to monetize some of its other titles through subscriptions -- like Guitar Hero, CEO Bobby Kotick said today. Activision Blizzard beat estimates to the tune of $711 million in revenues for its first quarter as a combined company, the company revealed today. Anticipating investor concerns about an uncertain economy, president and CEO Bobby Kotick reassured them on the company's results call that stable subscription revenue from World Of Warcraft "gives us advantages over many of our competitors -- especially as we enter the holidays." And Kotick added that the just-launched Guitar Hero: World Tour's song creation utility's early success might end up as a new revenue source. Kotick says that there are now 25,000 user generated tunes that have been created for the game, and projected "up to 100,000 songs" by the end of this year. "The ability to offer these songs on a subscription basis may very well result in the newest subscription opportunity in our portfolio," he said.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more