Kontagent, which provides an analytics platform for social game and app developers, announced that it is now tracking more than 100 million monthly active Facebook users, or one in every six users on the social network.
Founded in 2007 and headquartered in San Francisco (with an office in Toronto), Kontagent tracks demographic information, engagement, and virality of applications on Facebook. The company plans to support other platforms, such as MySpace and OpenSocial, in the future, too.
Most if not all of the social gaming industry's successful studios depend heavily on the metrics provided by platforms like Kontagent, as they enable developers to continuously make changes based on their interpretation of recent user data, release updates, then see how players react to the alterations.
Kontagent services a number of high-profile publishers, including Sony, Electronic Arts, Konami, Ubisoft, THQ, PopCap Games, Tencent, 2K Games, Digital Chocolate, and hundreds of others. Media companies such as CBS and News Corporation also use the company's platform.
Many of Kontagent's customers signed up in the past three months after the company launched version 2.0
of its tool suite, according to a report
from VentureBeat. That update introduced new features like "Social Event Tracking" and "Social Funnel Analysis".
The platform's growth has been explosive in the past two years -- in January 2009, it only tracked 2 million monthly active users. This time last year, Kontagent reached 30 million users. Now it follows more than triple that number, and tracks 500 million "event messages" each day.