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Konami, CBS Partner For DDR-Inspired TV Competition

CBS and DIC Entertainment (DIC), in association with Konami Digital Entertainment have announced the production of a new exergaming-inspired dance competition series, Dan...
CBS and DIC Entertainment (DIC), in association with Konami Digital Entertainment have announced the production of a new exergaming-inspired dance competition series, Dance Revolution, to debut on September 16, 2006 on “CBS’s Saturday Morning Secret Slumber Party” branded programming block aimed at 'tweens' and teens. Dance Revolution (previously titled Dance, Dance, Dance!), a live-action television series inspired by Konami’s hit video game franchise Dance Dance Revolution, will join the new schedule of programming on "CBS’s Saturday Morning Secret Slumber Party,” a three-hour, E/I-compliant branded programming block exclusive to broadcast television. The series will encourage physical activity. Dance Revolution (E/I, TVY 7) complements the programming block’s overall theme of promoting healthy, balanced active lifestyles. In Dance Revolution, ‘tweens’ and teens bring their freshest moves to this sensational new dance competition where teams of dancers display their innovative routines. Dance Revolution will also offer onscreen visuals that constantly encourage viewer participation by demonstrating specific dance moves and steps - though it's unclear whether the competitors will actually be playing DDR. As part of “CBS’s Saturday Morning Secret Slumber Party’s” balanced active lifestyle theme, the block will feature unique animated and live-action interstitials threaded throughout the morning block to promote healthy eating and balanced, active lifestyles for kids. The messages, which will promote nutritious eating habits, will be created in consultation with Baylor College of Medicine’s Children’s Nutrition Research Center (CNRC), an internationally renowned institute devoted to pediatric nutrition studies. DIC will seek initial guidance on all programming to air on “CBS's Saturday Morning Secret Slumber Party” from children’s experts from the DIC Educational Advisory Board--a group comprised of leading media experts, educators and pediatricians created to provide information, guidance, advice and general expertise to DIC in the development of multimedia programs and projects for children.

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