Children's video game publisher New Kid Co. is joining with web application provider to create a new company dedicated to delivering children's game content on the web. The company, to be called Newkidgames.com plan to develop a game site and portal targeted at kids under 12. The site will offer 3D single and multiplayer games as well as offer child safe products and advertising. "In the U.S. alone, there are approximately 43 million children in the under 12 year old marketplace. Analyst projections are that this age group's use of the Internet will grow from the current 25% in 1999 to over 50% by 2003," said New Kid Co. CEO Richard Rabins. Newkidsgames.com is expected to launch in the second half of the year.