What clothing label do your in-game characters prefer? Underscoring the continued integration of videogames and pop culture, Infogrames and clothing manufacturer Diesel announced a worldwide cross promotion featuring Infogrames' forthcoming game Driver 2
. Developers at Infogrames are dressing Driver 2
in-game characters in Diesel apparel, and the game will also feature Diesel billboards, bumper stickers and stores throughout the game. As payback, customized floor and window displays touting Driver 2
will appear in Diesel stores worldwide.