What clothing label do your in-game characters prefer? Underscoring the continued integration of videogames and pop culture, Infogrames and clothing manufacturer Diesel announced a worldwide cross promotion featuring Infogrames' forthcoming game
Driver 2. Developers at Infogrames are dressing
Driver 2 in-game characters in Diesel apparel, and the game will also feature Diesel billboards, bumper stickers and stores throughout the game. As payback, customized floor and window displays touting
Driver 2 will appear in Diesel stores worldwide.
