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Incoming Nintendo Exec Dunaway Talks Wii Attraction

According to new comments from incoming Nintendo marketing and sales boss Cammie Dunaway, having both her son and parents playing Nintendo hardware attracted her to the job - statistics on Nintendo's almost $100 million yearly TV/print ad spend also revea
On Monday, November 5th, former Yahoo CMO Cammie Dunaway becomes Nintendo's new EVP of sales and marketing. The marketing veteran, who also worked at Frito-Lay, has been talking to MediaPost's Marketing Daily, explaining that a multiplayer game of Brain Age on her Hawaii vacation reinforced her decision to join Nintendo. Also a factor for Dunaway was watching her son enjoy Pokemon right alongside her mother's appreciation for Wii Bowling. "I've seen the excitement on my nine-year-old son's (Davis) face when he's playing a Pokemon game on his DS and spots someone else at the airport playing, too. They become instant friends," she told Marketing Daily. One particularly interesting fact revealed by the article - according to Nielsen Monitor-Plus, Nintendo spent $40 million on print, television and outdoor media between January and June 2007, $84 million in 2006 and $87 million in 2005. It's possible that the search engine veteran, who says her biggest accomplishment at Yahoo was building a curious, creative marketing team, will lead Nintendo's campaign further into the territory of internet marketing, but Dunaway's strategy remains to be seen, according to the piece.

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