On Monday, November 5th, former Yahoo CMO Cammie Dunaway becomes Nintendo's new EVP of sales and marketing.
The marketing veteran, who also worked at Frito-Lay, has been talking to MediaPost's Marketing Daily, explaining that a multiplayer game of Brain Age
on her Hawaii vacation reinforced her decision to join Nintendo
Also a factor for Dunaway was watching her son enjoy Pokemon
right alongside her mother's appreciation for Wii Bowling
. "I've seen the excitement on my nine-year-old son's (Davis) face when he's playing a Pokemon game on his DS and spots someone else at the airport playing, too. They become instant friends," she told Marketing Daily.
One particularly interesting fact revealed by the article - according to Nielsen Monitor-Plus, Nintendo spent $40 million on print, television and outdoor media between January and June 2007, $84 million in 2006 and $87 million in 2005.
It's possible that the search engine veteran, who says her biggest accomplishment at Yahoo was building a curious, creative marketing team, will lead Nintendo's campaign further into the territory of internet marketing, but Dunaway's strategy remains to be seen, according to the piece.