Hardcore online games portal ijji.com, an Irvine-based subsidiary of Korea's internet services company NHN, has attracted more than 9 million registered players since launching in 2006. The company increased its user count by 40 percent in the past year by offering free-to-play titles in a wide range of genres, from first-person shooters to car racing to MMORPGs. The portal's most popular games include Lunia, GunZ: The Duel, Soldier Front, and Drift City. ijji.com also plans to launch four new titles in the coming months: Soul of the Ultimate Nation, a fantasy-based MMORPG; Alliance of Valiant Arms, an Unreal Engine 3-based online-first person shooter set on "the deserted urban streets of a modern day world war"; KARMA: Operation Barbarossa, another FPS that takes place in an alternate reality Europe under German control; and Huxley, Webzen's MMO mixing FPS action with a character advancement system. "Gamers have made ijji.com their destination of choice because we dared to be committed to fast action, intense online games,” says Philip Yun, CEO of ijji.com's host NHN USA. "The recent flood of new memberships serves as an amazing validation that we are on the right track, offering an unequaled collection of quality, hardcore games in one place."