informa
2 min read
News

IGN Gets Online Marketing Vet For New Group

IGN Entertainment has announced it has appointed Yahoo! and eBay marketing vet Brad Ramsay as senior VP of marketing, charging him with leading a new focus for the company on its marketing to consumers.
IGN Entertainment has announced it has appointed online marketing vet Brad Ramsey as its senior VP of marketing, tapping him to head a new marketing group for the company. The new team under Ramsay's leadership, according to IGN, will focus on promoting the network's brand. Part of that effort, the company explains, involves a "focus on understanding the broader audience of gamers." Previously, Ramsay was VP of marketing at Yahoo!, where he led marketing efforts for properties including Maps, Travel, Autos, Real Estate, Personals and HotJobs. Prior to Yahoo!, Ramsay was director of partnership marketing and media at eBay. In his new role, he will be based in Brisbane and report to IGN general manager Roy Bahat. Highlighting the marketing push behind Ramsay's hiring, Bahat explained, "When we outlined the plan for IGN Entertainment at the last All-Hands meeting in January, one of the most pressing needs we discussed was improving our marketing to consumers. We already reach an enormous audience - including the largest audience of video gamers anywhere in the world -- but we need to do more to keep our brands strong and relevant. As video games and the entire entertainment industry continue to build broader followings, we need to grow with them and reach a wider audience -- while serving our current users who have been so loyal."

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more