IGN Entertainment has announced it has appointed online marketing vet Brad Ramsey as its senior VP of marketing, tapping him to head a new marketing group for the company.
The new team under Ramsay's leadership, according to IGN, will focus on promoting the network's brand. Part of that effort, the company explains, involves a "focus on understanding the broader audience of gamers."
Previously, Ramsay was VP of marketing at Yahoo!, where he led marketing efforts for properties including Maps, Travel, Autos, Real Estate, Personals and HotJobs. Prior to Yahoo!, Ramsay was director of partnership marketing and media at eBay. In his new role, he will be based in Brisbane and report to IGN general manager Roy Bahat.
Highlighting the marketing push behind Ramsay's hiring, Bahat explained, "When we outlined the plan for IGN Entertainment at the last All-Hands meeting in January, one of the most pressing needs we discussed was improving our marketing to consumers. We already reach an enormous audience - including the largest audience of video gamers anywhere in the world -- but we need to do more to keep our brands strong and relevant. As video games and the entire entertainment industry continue to build broader followings, we need to grow with them and reach a wider audience -- while serving our current users who have been so loyal."
