informa
/
1 MIN READ
News

IGA Worldwide Gets $17 Million In-Game Ad Funding

In-game ad firm IGA Worldwide announced a combined $5 million investment from Intel Capital and IGA's existing investor group to complete a Series A funding round that to...
In-game ad firm IGA Worldwide announced a combined $5 million investment from Intel Capital and IGA's existing investor group to complete a Series A funding round that totals $17 million. A group of investors co-led by New York-based Easton Capital, Morgenthaler Ventures and including existing investor DN Capital had earlier subscribed to the Series A funding round initially announced at $12 million. IGA Worldwide's proprietary ad serving network, Radial, enables advertisers to target game players across a wide range of platforms and genres while they play. It also provides strategic consulting services including integrated product placement and co-promotion through its wholly-owned communications consultancy, IGA Hive. IGA's major competitors in the in-game ad serving space include the now Microsoft-owned Massive Inc., Double Fusion, and Adscape Media. IGA Worldwide confirmed that the company will use the funding to expand its relationships with publishers and continue to extend its global operations in support of a growing base of customers in North America, Europe and Asia. "Intel Capital's investment in IGA Worldwide will be used to further accelerate our strategic relationship building program with the leading game publishers around the world," said IGA Worldwide CEO Justin Townsend. "As we see the in-game advertising market mature, the revenue from all forms of brand placements in games will be an important source of income for game publishers." "The explosive growth of digital gaming is attracting millions of new users and is a key element of Intel's vision for the Digital Home," said Damien Callaghan, Strategic Investment Manager, Intel Capital. "IGA's products enhance this opportunity by enabling game developers and publishers to earn additional revenue ensuring the continuation of a vibrant industry - an issue of importance to Intel and its customers."

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio

Fast Travel Games

Hybrid (Stockholm, Sweden)
1.09.23
Social Media / Community Manager
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more