informa
1 MIN READ
News

IGA Launches In-Game Ads For EA's Burnout Paradise

In-game advertising network IGA Worldwide has announced its brand partnerships within Electronic Arts' Burnout Paradise, revealing that it incorporated placement for Burger King, Diesel, Gillette and others in the game with billboards, retail store
In-game advertising network IGA Worldwide has announced its brand partnerships within Electronic Arts' Burnout Paradise, detailing the companies for which it obtained placement in the game. IGA says it is working with brands including Burger King, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio and others to incorporate static ads, including billboards, retail stores, radio stations and vehicles into the game. Most recently, IGA partnered with UK publisher CyberSports to place ads in its upcoming PC title Football Superstars, though no specific brand partnerships were revealed. IGA CEO Justin Townsend commented, “We are extremely excited to partner with EA as the Burnout series continues to be such a smashing success around the world. The in-game advertising market is expected to reach nearly £340m ($670m) this year, which would indicate marketers, game developers and publishers like EA are fast becoming more convinced of the many branding and financial benefits that advertising within this medium continues to deliver.”

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Bandai Namco Mobile

Barcelona, Spain
10.5.22
Principal 3D Animator

Cryptic Studios

Los Gatos, California
10.5.22
Staff Core Software Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more