San Francisco-based startup Heyzap announced the launch of its new platform allowing developers to port their social games outside of Facebook and into other websites without losing social graph, "viral loops" and monetization features.
Publishers and developers that work with Heyzap
will see their games pushed out to the 150,000 site on its network, which include media portals, social networks, game portals, and more. Users will also be able to embed social games from Heyzap partners into their own websites with a simple code, similar to how Youtube users embed video.
The company adds that its platform supplies websites with feeds of social actions in games, which is designed to build "strong retention loops around the publisher." The program offers a 15 percent revenue share to websites, too, so sites will receive a cut of what the startup describes as "the insane CPM rates seen in social gaming."
Heyzap currently supplies 25,000 games on its network and has 2,700 developers signed up for its platform. The company launched yesterday with more than 15 partners (reaching a combined audience of 50 million monthly active users) with gaming companies and publishers such as TheBroth, Gameduell, and Aeria Games.
It also revealed a partnership with Hi5; the platform connects directly into social networks like Hi5 to allow developers to push their games beyond Facebook. Heyzap points out that one of the advantages to using its system is a developer only has to implement one API standard outside of Facebook.
Several titles are slated to implement the company's platform this week, including TheBroth's Hoop Fever Live
and RacconX's FishStory
. Heyzap says it expects major growth in 2010 and is currently doubling its headcount.