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Griffith: Activision Looking For Acquisitions, New IP

Despite dropping games like Brutal Legend and 50 Cent: Blood on the Sand during its merger with Vivendi, Activision is actively considering acquisitions of both studios and IP to fill line-up holes and expand internationally, says company ex
Activision is actively considering acquisitions of both studios and IP to fill in holes in its line-up and expand internationally, says Activision Publishing president Mike Griffith in a new interview. "The combination of Activision holding a fair amount of cash and, presumably, prices being depressed not only for publicly traded companies, but also likely for new intellectual property licensing rights, should certainly create opportunities," said Griffith in an interview with Bloomberg. Although Griffith refused to give any hints on more specific details of its plans, the company has cash reserves of $3 billion and no debt, which should accord it options. Nonetheless, the company plans to consider potential avenues carefully. "We won’t rush to judgment just because we have cash," says Griffith. "We will be very disciplined." After its merger with Vivendi Games, Activision Blizzard became by most measures the largest third party publisher in the world, but its portfolio of titles has so far expanded little from the merger. Instead, the company dropped a number of Sierra-branded franchises such as 50 Cent: Blood on the Sand, Ghostbusters: The Game, Chronicles of Riddick: Assault on Dark Athena and Brütal Legend. Activision Blizzard president and CEO Bobby Kotick later explained the decision by suggesting that the franchises did not "have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises."

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