Online game rental company Gottaplay Interactive announced that it has signed a letter of intent to acquire advergame and casual game developer Skyworks Technologies. Financial terms were not disclosed pending the completion of the transaction.
During the last several years, Skyworks has created over 300 unique custom client-branded games for companies including BMW, Campbell Soup, CNN/Sports Illustrated, Comedy Central, ESPN, Ford/Lincoln, Mattel, Microsoft Network, MTV, Pepsi, Toyota, and others. In early 2005, the company spun off Advergame.com, a wholly-owned subsidiary that specialized in delivering custom client-branded PC and web-based advergames.
"We look forward to working with Gottaplay to extend the brand into the booming casual game arena. This transaction will allow us to continue our pioneering work in 'in-game' advertising, which happens to be one of the fastest growing media segments today," said Mr. Garry Kitchen, President and CEO of Skyworks. David Crane, a co-founder of Activision and creator of classics such as Pitfall!
and Little Computer People
, as well as cult releases such as A Boy and His Blob
, is Skyworks' Chief Technical Officer.
"Skyworks is an authorized Nintendo and Qualcomm developer, an active member of the IGDA (International Game Developers Association), and the IAB (Interactive Advertising Bureau). Gottaplay plans to leverage Skyworks' extensive library of over 100 casual games for both online and mobile delivery. Expanding their current product offering through this acquisition should help Gottaplay develop new revenue opportunities through in-game advertising, subscription fees, and downloadable game revenues."