informa
/
PC
News

Going Free Boosts Turbine's DDO Revenues 500 Percent

Going free-to-play is paying off for Turbine, which claims one million new players for Dungeons and Dragons Online: Eberron Unlimited since September -- and a 500 percent revenue growth.
Going free-to-play is paying off for Turbine, which says its Dungeons and Dragons Online: Eberron Unlimited has gained over one million new players since its September 2009 launch -- as the game's paid subscriber base has more than doubled. Turbine took formerly subscription-based DDO to a primarily free-to-play model last year with the Eberron upgrade, unveiling a microtransactions-driven store for in-game content. The company says that its players transact in the new store at three times the industry average, and that the franchise's revenue has grown 500 percent since the change-over. Turbine did not attach a dollar value to its revenue claims. Users can still pay a monthly subscription for unlimited access to DDO's content. On the free model, they buy adventure packs, items and account-related services on an individual basis. "The response from players to DDO Unlimited has been nothing short of phenomenal," said Jim Crowley, president and CEO of Turbine, Inc. "We’ve known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited, we’ve successfully expanded our reach and injected new energy into the game," he continues. "Without a doubt, DDO Unlimited is a hit!"

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more