Gathering of Developers is launching a new label to sell value-priced games from up and coming developers. The line will operate under the name On Deck Interactive, and is positioned as a sort of minor league affiliate of the Gathering label. The company will seek out new development teams to create games to be sold at lower price points. Titles on the way from the On Deck label include KISS Pinball
and a Duke Nukem
based hunting game. On Deck is led by former Valu Soft marketing chief Robert Westmoreland, the man credited with giving birth to the game Deer Hunter
while employed at Wal Mart. "Gathering has always supported the spirit of the independent developer but was unable to work with all the great talent that approached us," said Gathering CEO Mike Wilson, "[On Deck Interactive] will help new teams get off on the right foot with good technology, a shortened development cycle, and in most cases, a hot license."