In this latest exclusive feature for Gamasutra sister mobile game news site GamesOnDeck, Exit Games CEO Tom Sperry discusses the company's recently launched 4.0 version of the multiplayer game platform Neutron, as well as Neutron's competition, and the mobile games industry. In this excerpt, Sperry addresses the topic of ad supported games, and what it means for the mobile video game market: “Ad-supported gaming is not new for the games industry - just the mobile games industry. I think it is great for all sides of the industry - game developers/publishers, carriers, and so on, have access to new forms of revenue (as well as the ability to offset some initial dev costs) as well for end users who can play games for less cost. At the end of the day it will be all about how the ads are inserted into the games, how it effects gameplay and/or cost of the game. These three issues will drive how end users respond to the ads and if they will really take off.” You can now read the entire interview, which includes more from Sperry on the mobile market, as well as what Neutron 4.0 offered developers, and what Exit games plans for the future (no registration required, please feel free to link to this column from external websites).