Airborne Entertainment has a heavily brand based portfolio, with recently published titles including Family Guy
titles. In the latest feature
for Gamasutra sister mobile site Games On Deck, we talk to Airborne Entertainment head of games and applications about the company and the place of brands in the mobile gaming space.
As a brand-led company, Pamier speaks to the sorts of brands that work well within the mobile space in the follow excerpt:
“I think that we have a number of brands that we work with that are great examples. The Family Guy licence, for one. We've got many other brands that could work perfectly. The Speed Network, the Maxim brand... Another huge one that we've got is the NHL, and we have the option to craft games and applications around that. Another one is the Food Network.”
But what of original IP? Pamier feels this also plays a crucial role:
“I would say that brands really drive the business but we're attempting to come up with the best mix to start working with original IPs. Some of the ideas that we at the games team have come up with could take the mobile market by storm.”
You can now read the complete feature
, which includes more from Pamier on Airborne's current and future work within the mobile games space (no registration required, please feel free to link to this feature from external websites).