informa
2 min read
article

GDC In-Game Ad Summit Nears Early Reg Deadline

The organizers of the GDC Focus On: Game Advertising Summit, due to take place on June 9th at the San Francisco Marriott Hotel, and run by the CMP Game Group (as is Gamas...
The organizers of the GDC Focus On: Game Advertising Summit, due to take place on June 9th at the San Francisco Marriott Hotel, and run by the CMP Game Group (as is Gamasutra.com) have sent out a reminder that tomorrow, May 19th, is the last day that prospective attendees can pre-register for the event at 'early rate' pricing. The conference on "video game publishers and developers, corporate marketing executives, and advertising agency professionals" who are driving the in-game ad market, and has announced Kevin Browne, general manager, Xbox New Media and Franchise Development, Microsoft as its keynote. Browne will outline Microsoft's vision of the growing advertising and games market through the viewpoint of the software and gaming platform giant, whose recent purchase of in-game ad network Massive Inc., has significantly changed the in-game advertising climate. The summit also features a panel with representatives from the major in-game advertising agencies, including IGA Worldwide, Adscape Media, Double Fusion, and Massive, and an analyst session with Julie Ask, Research Director, JupiterResearch, and Michael Cai, Director, Broadband & Gaming, Parks Associates, exploring the facts and stats that affect in-game advertising. In addition, other highlights include a high-profile developer briefing on the in-game advertising in Electronic Arts' Fight Night: Round 3 by Kudo Tsunoda, Executive Producer on that title, a presentation on 'Reaching the 18- to 34-year old Demographic' by representatives from Denuo's Play advertising agency division, and a look at publishers and how they see the inherent opportunities of in-game advertising with Dave Anderson, Senior Director, Business Development, Activision; Sarah McIlroy, Director In-Game Ads & Promotions, Midway; and Dave Miller, Director, Global Brand Management, THQ. More information on the Summit, including full registration and speaker details, is available at the official GDC Focus On: Game Advertising Summit webpage.

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more