GDC Europe Adds Google, OnLive Lectures, Set For Record Attendance

With the deadline for online registration just a few days away, GDC Europe adds even more to its lineup with Google and OnLive presentations -- the event's set for record attendance from over 45 different countries.
The Game Developers Conference Europe, the leading conference for computer and video game developers in Europe after its successful debut last year, is on track to exceed its registration and exhibitor numbers from 2009. The conference is now expected to receive up to 2,000 attendees, speakers and media representatives from 45 different countries, already surpassing the attendance numbers from the 2009 debut. The event is expected to garner a strong presence from European and North American industry professionals. In particular, GDC Europe, which takes place August 16-18, 2010 at the Cologne Congress East Center in Cologne, Germany, will this year focus on media convergence and online gaming, and also features a concentration on the booming Chinese and Russian markets. Several leaders of the international development scene and the games industry will be participating in GDC Europe -- part of the UBM TechWeb Game Network, as is this website -- addressing major topics facing the industry. In total, the event will feature more than 90 workshops, and presentations by more than 130 speakers from all over the world. Late additions include 'Games on the Chrome Web Store', featuring Google's Mark DeLoura and Michael Mahemoff; a talk called 'Next-Gen Consoles: Cloud-Based Gaming', with Tom DuBois of streaming service OnLive, and EEDAR's Greg Short presenting 'State of The Games Market.' They join a list of notable speakers including Warren Spector (Disney), Eric Chahi (Ubisoft), Heiko Hubertz (Bigpoint), Bo Wang (Tencent), Hermen Hulst (Guerrilla Games), Ray Muzyka & Greg Zeschuk (BioWare), Louis Castle (InstantAction), Martin Walfisz (Planeto), David Cage (Quantic Dream), Steven Gaffney (Splash Damage), Chris Charla (Foundation 9), Jorg Tittel (Break Thru Films), Avni Yerli (Crytek), Harald Riegler (Sproing), Matias Myllyrinne (Remedy Entertainment), Don Daglow (Don Daglow Interactive Entertainment), Steve Meretzky & Dave Rohrl (Playdom), Aki Jarvinen (Digital Chocolate), and Seb Canniff (Sony Computer Entertainment Europe). In addition to the conference content, GDC Europe provides several opportunities for creative exchange and business development, with venues including the GDC Europe Expo Floor, VIP Lounge, and the GDC Europe Business Lounge at gamescom, plus a host of industry parties. Already thirty exhibitors and sponsors from Belgium, Germany, the Netherlands, Russia, Sweden, the UK and the USA have registered for the exhibitor zone measuring 650 square meters. Exhibitors include Crytek, Bigpoint, Epic, Howest University, Imagination Studios and Intel. In addition, GDC Europe will also be hosting for the first time a Business Lounge at the accompanying games expo, Gamescom, at which Autodesk, Crytek, Epic, Zotac, DigiProtect, and Level 3 are confirmed to be exhibiting. "We always focus on practical solutions and market needs," says event director Frank Sliwka, summing up the conference’s unique philosophy. "We aim to combine trend analysis with the search for new models for technology and at the same time, creating marketing and business opportunities to present to our attendees." Online registration for GDC Europe ends August 12, 2010 at 1pm CEST. For more information on GDC Europe, including a schedule of all conference events and parties, plus a complete exhibitor list, please visit: the official GDC Europe website.

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