informa
2 min read
article

GameStop: Tony Hawk Ride To Retail For $120?

A new listing published on retailer GameStop's website suggests that Activision's recently-announced Tony Hawk Ride, equipped with skateboard peripheral, will retail for $120.
A new listing published on retailer GameStop's website suggests that Activision's recently-announced Tony Hawk Ride, equipped with skateboard peripheral, will retail for $120. Gamasutra has contacted GameStop to verify this price, and will update with any comment we receive. Given that the full band kit for Activision's Guitar Hero World Tour retails at $190, such a cost for the Tony Hawk bundle would be contextually consistent. Capitalizing on consumer willingness to buy peripheral-bundled titles has played a significant role in Activision's revenue strategy -- unveiling the band kit for Guitar Hero last year allowed the publisher to compete more directly with Electronic Arts and MTV/Harmonix's Rock Band, and the higher price of a peripheral bundle kept revenues for the franchise at high levels even when unit sales began to trail off. Activision also plans to launch turntable peripheral-equipped DJ Hero this fall. Developed by Chicago-based Robomodo, Tony Hawk Ride represents a reboot for the pro skater's video game franchise. It had received regular sequels since the first Tony Hawk's Pro Skater launched in 1999, but hasn't seen a new one since 2007's Tony Hawk's Proving Ground. Activision has said its new Tony Hawk will be a significant re-engineering for the brand, and that the title is planned as a major holiday release. No further details on the game have been released, but the publisher will show the title for the first time at E3.

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more