As part of the E3 Expo's developer session coverage, a number of prominent game creators were "given the objective of creating a game with a neutral IP: E3 itself", and the results of the theoretical pitch session, using Powerpoint slides but no actual implementation, included 'serious game' concepts for training developers. As written up by Frank Cifaldi for sister site Gamasutra, the jovial concept was explained: "Co-Studio Director of BioWare's new Austin MMO development studio Gordon Walton envisioned a serious game, codenamed simply E3 MMO, which was designed for developers and publishers to interact with and have meetings with each other, virtually. "When you're here, your time is completely monopolized," said Walton. "This is a way to find the right people to pitch to."" The pitch continues: "His game is envisioned as web-based, with an audience of both developers and publishers. "It's a very limited game, it's only for a few hundred people." Walton's E3 MMO would give publishers and developers automatic accounts as soon as they sign up to attend E3. He gave import to his game concept's moderated discussions, making sure all players are real, registered companies. The game would be entirely text-based, without graphics." Other concepts, though less training-related, involved NetDevil President Scott Brown pitching E3: The Game, and Gearbox's Randy Pitchford trying Game Developer Tycoon, and more information is available in the full Gamasutra write-up on the E3 session.