informa
1 min read
article

Fils-Aime: Wii Shortages Are Not Marketing Strategy

Nintendo of America president Reggie Fils-Aime has stated that, contrary to speculation, long queues at retail and widely-reported Wii shortages are not a marketing strategy, but a "highly unfortunate" circumstance that the company is "working tirelessly"
Nintendo of America president Reggie Fils-Aime has stated that, contrary to speculation, long queues at retail and widely-reported Wii shortages are not a marketing strategy, but a "highly unfortunate" circumstance. Fils-Aime suggested that the company may have been unprepared for "unprecedented demand" for the Wii. "...Anyone who suggests that a shortage is good for business really doesn’t understand business," Fils-Aime recently told MSNBC in an interview. He also said Nintendo is putting more than twice as many Wii consoles into the marketplace this year than at launch. Wedbush Morgan analyst Michael Pachter recently predicted that Nintendo will sell 1.7 million Wiis during the the month of December, making it the top-selling console for the holiday season to come. Fils-Aime added, "We want the consumer to walk into any retail establishment and find the product. And that’s what we’re working tirelessly to make happen."

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more