In today's main feature article, Ben Cousins, a former Lionhead and current Sony London designer, discusses why game designers, despite working in a technological and logical field, hardly ever use measurement in their work, suggesting some possible methods of empirical analysis that could help for game design.
Cousins comments in his introduction to the piece:
"It’s clear that our brains are great at doing some things (coming up with creative ideas and ways to solve problems, team work, verbal communication), and not so great at others (measuring the passage of time in free-roaming gangster games, and the differences in weight between expensive bicycle parts). Nearly every other field resorts to measurement in situations where our expert judgement breaks down, or is found lacking. As game designers, we are professionals, and because precision, analysis, and logic are an important part of our work, why not measure?"
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